Property Management

How to effectively promote your property

By November 10, 2022 No Comments

When you own rental properties, one of the things you need to do is effectively promote your property. If a tenant moves out, you need to get a new one in as fast as you can, within reason. The longer a property sits without a tenant, the more money you might lose.

There are some great ways to make sure you can market your property effectively to new tenants. Let’s look at a few of the top ways to make sure you can get your vacant property rented fast.

Top 5 Ways to Effectively Promote Your Property

1. Hire a Good Property Management Company

If you don’t want to take on the task of promoting your property, along with screening tenants, you can work with a property management company. A good property manager will know how to attract new tenants through their website and other marketing methods. Plus, they will likely have a screening process in place to ensure you get a good tenant.

This is the most hands-off approach and comes with many benefits. Just make sure you choose a good property management company you can count on.

2. Use Social Media

If you are taking on the marketing efforts yourself, it’s smart to start with social media. You can create a Facebook ad or use the marketplace to list your property for rent. Of course, you can also post on your own profile or page when you have a vacant property.

3. List Your Rental on Zillow

Zillow is a leading real estate website and it’s full of rental properties. It’s not free to list your rental property on Zillow, but it can be very beneficial. Many tenants find their properties through Zillow and you can make sure they find your vacant property, too.

4. Create a Website and Blog

If you have multiple rental properties, it can be helpful to have your own website and blog. This will give you a platform to generate regular leads, which can make it easier to rent out your properties when they become available. Plus, your blog posts give you something to post on social media to keep building your audience, even when you don’t have a vacant property.

5. Create a Video Tour

There are plenty of reasons why you want a video tour for your rental property listing. It’s smart to have this type of tour because many tenants shop for a new rental online. If they can see everything, they need to see through a video tour, they can make a good decision before even seeing the property in person.

Plus, you can share your video tour on social media, your blog, and other places. It can be a big help when you want to get your property rented faster.

There are many ways to effectively promote your property as a landlord. Whether you plan to hire a property management company or do it yourself, you can keep your properties rented and fill them faster with these marketing ideas.